Released on: January 7, 2008, 1:54 pm

Press Release Author: Victoria I

Industry: Marketing

Press Release Summary: In his book Branding Backwards, Roberts explains how to avoid
\"positioning by default\" by strategically aligning products and services in the
minds of consumers and purchase influencers. The content clearly explains why
branding should always be intentional and how to successfully build and launch a
brand.

Press Release Body: FOR IMMEDIATE RELEASE

Please click on the links below for high resolution photos


Branding Backwards (Formerly Dnarb\'s Journey) a Book by Mark Allen Roberts Clearly
Defines How to Build and Launch a Successful Brand


A Simple Guide for Sustaining Growth in Business through Intentional Positioning and
Branding


SCOTTSDALE, Ariz. - Jan. 7, 2008 - What key strategies generate explosive and
incremental sales and profits in business? Many business owners in today\'s
marketplace struggle with the answer to this question. Mark Allen Roberts reveals
these key strategies in his first book, \"Branding Backwards - a Brand\'s Odyssey
Toward Self Discovery\" (formerly Dnarb\'s Journey). When writing this book, Mark
Allen Roberts set out to answer the basic questions that companies have in regard to
intentional positioning and branding. He chose the original title, \"Dnarb's Journey\"
to represent the books core message.

Since launching the book, Roberts has received a number of comments from those who
have downloaded a free copy on his Out of the Box Solutions LLC., website
www.outbsolutions.com . The e-book has been received with great success, readers
applaud the content, yet many suggested that he re-think the title. One reader
wrote, \"I love the content! For the first time someone successfully explained
positioning and branding in a way that I could understand and easily apply. However,
the title is misleading. It sounds fictional and non-business in nature, but in
truth it is a very strategic guide to building a successful brand. The title of the
book should reflect this. As a result, I feel that Dnarb\'s Journey is one of \"the
best kept secrets\" on the market today.\"

\"When I wrote Dnarb\'s Journey, I wanted it to be strategic. The title was designed
to be an interruption, to stand out amidst the large mass of business books already
on the market. \"Dnarb\" is the word Brand spelled backwards. It represents how
clients often misinterpret the meaning of \"brand\". Businesses often launch a product
or service that meets a specific need, yet over time, in lieu of intentionally
positioning their brand, they allow the market to define them. \"Dnarb\" and what it
represents is revealed by the end of the character\'s journey in the book, yet my
readers feel that using Dnarb in the title is somewhat misleading. Based on this
feedback; I made the decision to change the books title to Branding Backwards, to
clearly represent the business content of my book\" states, Roberts.

In his book, Roberts explains how to avoid \"positioning by default\" by strategically
aligning products and services in the minds of consumers and purchase influencers.
The content clearly explains why branding should always be intentional and how to
successfully build and launch a brand. The content of Branding Backwards is
presented in the form of a story, so that it will resonate and be remembered. Per
Roberts, it was written with Einsten\'s theory in mind, \"If you can\'t explain it to a
6 year old, then you probably do not understand it yourself.\"

For over 23 years, Mark Allen Roberts, a thought leader in sales and marketing, has
catapulted many companies and their leaders to the next level. He has taken the
tactics that have positioned his clients as leaders in their field and created
Branding Backwards, a must have guide for business owners. Now you can grow your
business and your bottom line using the techniques outlined in his book. Roberts
takes a unique value-driven approach in the areas of positioning and branding that
consistently result in significant profitable results. For a limited time business
owners can download Branding Backwards, \"A Brand's Odyssey toward Self Discovery\",
free of charge at www.Outbsolutions.com.

About the Author:
Mark Allen Roberts founded OTB Solutions, LLC, in 2002 in response to companies
requesting his advice and experience in sales and marketing leadership. His \"out of
the box\" strategies have been used by his clients to sell product and service
solutions in a variety of markets and business channels. In addition to helping
clients with marketing and sales strategies, Roberts is a thought leader in his
field. He has taught marketing at the collegiate level and is an author and public
speaker. For more information, and to download your free copy of Branding Backwards,
visit www.outbsolutions.com.

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Web Site: http://www.outbsolutions.com

Contact Details: Mark Allen Roberts
Out of the Box Solutions, LLC
602-206-6918
mark@outbsolutions.com